MILK collaborates with different artists and focuses on site-specific performances and installations.
Because a fair is not often the domain of site-specific artists, MILK offers a new sales concept with home-specific works. For a specific living room, Janneke Kornet, Esther Hoogendijk and Joyce Overheul develop a special artwork. These works are not for sale but are presented in the real living room in the booth. MILK offers their work process to the visitors and potential clients who can order a new home-specific work by one of these artists.
In addition to the physical works, site-specific performances by Laiyan Cheng, Merel Stolker and Maureen Jonker (photo) are programmed in and around the living room.