After a great edition of This Art Fair last August at our new location in the Kromhouthal, we are getting ready for the 2022 edition, which takes place from 6 till 10 July. We are hoping for an equally amazing fair with both fresh and familiar faces. You can now apply for one of the almost 80 booths.
This in 2022
With the Covid-19 pandemic still taking its toll on life as we know it and the uncertain path of its course, we will set This 2022 up as flexible as possible. We will keep the last edition’s spacious set-up with larger stands and we will work with clear signage.
Naturally, we will take the measures into account applicable at that time. If needed we will implement one-way traffic and if necessary we will work with time slots, keep track of the capacity of the location, etc just like the previous edition.
Now on to the fun part: what can you expect from This?
This Art Fair offers a platform for talented artists to show and sell their works. Showcasing unseen and up-and-coming talents as well as well-known artists, we demonstrate the diversity of the visual arts to a broad audience. This 2022 will again be an artist-only edition, which means there will be no galleries participating. In this challenging period, we want to keep providing a platform to those who need it most.
The coming edition will last not 4 but 5 days! A bigger bang for your buck!
And there is more. We have expanded our collaboration with LAM, so we can also offer small group coaching trajectories by gallerists and art professionals this year as well. We have a total of 45 slots available, divided over a number of coaches.
Last, but not least, in the run-up to the fair, you receive a five-month trial membership of This Works. This Works is our ongoing program filled with more than 40 inspiring activities a year: masterclasses, consultation hours, workshops, network drinks and collection visits. www.thisworks.club
Participation & conditions
We are once again doing an open call for This Art Fair 2022. You can register until 28 February. We will announce who we’re adding to the selection of This 2022 around 15 March.
You can register via the This Art Fair website for a solo presentation or a presentation with another artist as a duo. The costs are € 690 for a solo presentation and € 1040 for a small duo booth or €1290 for a large duo booth. You can pay this amount in a maximum of 3 instalments. Our partner LAM pays a part of the participation costs to artists who have graduated less than 5 years ago (over the last few years they contributed approximately 33% of the total price).
FAQ about This Art Fair
In de Kromhouthal, a monumental old factory building on the northern IJ-bank, This will give the stage to 120 individual artists.
This brings together a group of ambitious artists and an audience of collectors, professionals and art aficionados. This results in an extension of your network, potential sales and new projects. We aim to give artists a platform but also to stimulate talent and cultural entrepreneurship. That is why we also organise This Works, a program of a.o. masterclasses and inspirational visits to art collectors for our participants.
Where do I Apply for This?
What kind of art is This showing?
This is open to applications from artists of all ages and disciplines. We do like to give the stage to art with an edge, to unseen or conceptual art. We like to work with up-and-coming talents and artists that are not afraid to think outside the white cube.
How do I apply for This?
This Art Fair does not select its participants on a first come, first served basis. Artists can apply through our website until 28 February and their application will then be subject to the This Art Fair selection committee for pre-approval. We aim to notify all applicants whether they have been accepted around 15 March 2022.
How does the online application form work?
On our website you’ll find an online application form that consists of 3 sections. You can scroll down the form to see what we ask you to submit. In short: in the first section you fill in your basic contact details and confirm you have read and agree with our terms and conditions. In the second section you answer 4 questions about your work and your expectations of the fair. In the third section you upload 5 representative images of your work and an installation view.
Upload an installation view? What’s that?
As we can only judge your work from images, we like to have at least one image that shows your work in situ. It gives the selection committee a better idea of the dimensions and texture of the work. Also, it gives us an idea of how you present your work. A photo of your work in a previous exhibition is ideal, but a picture of your work in your studio works as well!
Questions? What questions?
These are the 4 questions you’ll have to answer on the application form:
1) Why do you wish to participate in This? (max. 800 characters) – We are keen to find out what you expect from your participation in the fair. What is your motivation and what do you hope to get out of This? No need for sucking up here!
2) What do you plan to exhibit at This Art Fair? (max. 800 characters) – Here we like to find out what you aim to present. We realise the fair is half a year away and plans might change, but give us a rough idea of what to expect from your presentation at This.
3) How does your work relate to ‘our’ time? For example, through the use of certain themes, materials or techniques? Do you think your work has meaning particularly for this age? (max. 800 characters) – We like to present work that is ‘contemporary’ in its broadest sense.
4) How do you distinguish yourself from other artists and how do you deal with that? (max. 1,000 characters) – what sets you apart?
How much does it cost to participate?
This year, we hardly increased the participation fees. The booths are slightly smaller than last year, but we do give you an extra exhibition day for the same price.
Although we are aware our participation fees ask for quite an investment on your end, This is not expensive. Each year, we aim to let participants pay only what they actually get: walls, square meters and a unique spot. We cover additional costs – PR, the preview, the organisation and insurance – from other proceeds. And we do not ask for a kick-back or percentage of your sales – all your revenues are yours!
All artists pay a refundable and non-refundable fee (€ 120 for individual artists or € 240 for duos) for their participation. In case we are not able to organise This Art Fair as planned and rescheduling is no option you will have your refundable fee refunded. In that unlikely case you will not receive a refund of the non-refundable fee, but you do get a full year membership for This Works as well as alternative presentation options.
a booth of approx 15 sqm and 11 stretched meter wall:
€ 570 + € 120 (including a set of 10 entrance tickets valid for the preview or regular days ) = € 690 ex VAT
€ 50 per square meter + € 120 (including a set of 10 entrance tickets valid for the preview or regular days)
Small (a booth of approx 18 sqm and 12 stretched meter wall):
€ 800 + € 240 (including a set of 20 entrance tickets valid for the preview or regular days) = € 1040 ex VAT
Large (a booth of approx 22 sqm and 15 stretched meter wall):
€ 1050 + € 240 (including a set of 20 entrance tickets valid for the preview or regular days) = € 1290 ex VAT
LAM offers financial support for starting artists
This Art Fair wants to offer opportunities to young talent and encourage entrepreneurship. The LAM, the museum founded by the VandenBroek Foundation, shares that view. LAM enables young talents to participate by contributing to their fees.
The LAM has set up a fund for young talents – graduated less than 5 years ago, or active as a self-taught artist for less than 6 years. On the application form on our site, participants can indicate if they wish to claim such a contribution. More information about LAM and the VandenBroek Foundation: www.lamlisse.nl