‘What these companies produced wasn’t primarily things, they said, but imagery in their brands. Their real work was not production, but marketing.’ Naomi Klein – No Logo – p.26

As an artist, I function in my position within a brand as a conscious consumer, with a flirty, critical look at commerce and at myself as a consumer, maker and brand.
The brand Aesthetic Studios reimagines a modern approach to branding. Aesthetic Studios questions the marketing imposed on consumers from corporate branding with their stated commercial value. By transforming advertising, strategies and show pony settings into an independent work, it provides a new reach within the commercialism of the art context. In a central position, the brand shows a real importance in an influx of constant supply.

THE BRAND
On-trend, influential and progressive, Aesthetic Studios is reimagining an entirely modern approach to branding. Under the vision of visual artist Amber van Rangelrooij, the brand has redefined marketing for the 21st century, further strengthened its position as one of the world’s most seductive brands. Iconic, contemporary, tasteful – Aesthetic Studios products represent the pinnacle of craftsmanship and are unsurpassed for their usable design and attention to detail.