Jarle Veldman’s objects are reactions to the abundance of already existing products in our society. Exploring relationships between do-it-yourself culture, exclusive design and consumerism, Jarle calls into question the functions of everyday objects and the value we assign to them.
The products in his PREMIUM BANANAS collection are a direct translation of other possible functions the most common abundant products could have. A cardboard box becomes a table. A pallet becomes a sofa. The shape and function of different objects become mixed with each other and functions are no longer defined but open for new interpretations.www.jarle.nl