How to apply for This 2017 – Answers to your questions

One year ago around this time we posted a blog about the question we received most: to apply or not to apply? Of course, we can still only answer that by saying YES! DO APPLY! The two other questions asked most frequently were: “How to apply?” and “what does it cost?” Our answers to those questions are now slightly longer. So lengthy in fact that we decided to share our answers in a blog. Without further ado: the answers to your most urgent questions.

FAQ about This Art Fair

Why should I participate in This Art Fair?
This Art Fair offers a platform for talented artists to show and sell their works – with or without gallery. Showcasing unseen and up-and-coming talents as well as well-known artists, we demonstrate the diversity of the visual arts to a broad audience: 4 days, 110 artists, 18 galleries, 3,700m2.
This means that we are open to applications from artists of all ages and disciplines. It also means we seek to give the stage to art with an edge, to unseen or conceptual art. As for galleries, we like to work with galleries that foster young talent and think outside of the white cube. In addition, we ask galleries to bring no more than three artists and to present work that is no more than 2 years old.

How do I apply for This?
This Art Fair does not select its participants on a first come, first served basis. Artists can apply through our website until Friday July 14th and their application will then be subject to the This Art Fair selection committee for pre-approval. We aim to notify all applicants whether they have been accepted by 23 July.

How does the online application form work?
On our website you’ll find an online application form that consists of 3 pages. On the first page you fill in your basic contact details and confirm you have read and agree with our terms and conditions. On the second page you answer 4 questions about your work and the fair. On the third page you upload 5 representative images of your work and an installation view.

Questions? What questions?
These are the 4 questions you’ll have to answer on the application form:
1) Why do you wish to participate in This? (up to 800 characters)
2) What do you plan to exhibit at This Art Fair? (up to 800 characters)
3) How does your work relate to ‘our’ time? For example through the use of certain themes, materials or techniques? Do you think your work has meaning particularly for this age? (up to 800 characters)
4) How do you distinguish yourself from other artists and how do you deal with that?
(up to 1,000 characters)

How much does it cost to participate?

This year we have had to adjust our fees. The increased participation costs are due to a very small increase in stand price and the costs for the compulsory purchase of admission tickets. For participants, those tickets cost just € 7.25 incl. VAT – half of the regular price. Tickets are valid for the opening and the other fair days. Need extra tickets? You can always buy extra tickets (at this special rate) to distribute or sell. Seems to us like a win-win scenario. The participants receive (free) VIP preview tickets from us.

More expensive? But why?

The last few years, our stand fees have hardly increased. However, the costs for location, stands and lighting have. Each year, we aim to let participants pay only what they actually get: walls, square meters and a unique spot. We pay additional costs – PR, the preview, the organisation and insurance – from other proceeds.
We are aware that 550 euros is a lot of money for a young artist. That is why you may share a stand with another artist. Young artists can also apply for a financial contribution from the LAM fund (see below).

New Rates
Individual artists
€ 379 + €171 (compulsory purchase of 25 tickets at € 6.84 per ticket): € 550 ex VAT
Duo stands:
Small: € 425 + € 239.40 (compulsory purchase of 35 tickets at € 6.84 per ticket): € 664.40 ex VAT
Large: € 700 + € 239.40 (compulsory purchase of 35 tickets at € 6.84 per ticket): € 939.40 ex VAT
€ 700 + € 307.80 (compulsory purchase of 45 tickets at € 6.84 per ticket): € 1,007.80 ex VAT
€ 30 per square meter + € 171 (compulsory purchase of 25 tickets at €6.84 per ticket) ex VAT

LAM offers financial support to young talent
This Art Fair wants to offer opportunities to young talent and encourage entrepreneurship. The LAM, the museum founded by the VandenBroek Foundation, shares that view. LAM enables young talents to participate, by contributing to their fees.

The LAM has set up a fund for young talents – graduated less than 5 years ago, or active as a self-taught artist for less than 6 years. On the application form on our site, participants can indicate if they wish to claim such a contribution. More information about LAM and the VandenBroek Foundation:
Who visits This?
Last year over 8,000 people visited This Art Fair. The audience consists of art professionals, young collectors, and a generally interested crowd. Our audience is relatively young and upcoming, averaging in their early thirties.
Where do I find more information on This Art Fair?
Follow us for artists’ news and events on Facebook or Twitter

This Art Fair 2016, photo by Paul van Riel