Open Call for Artists


What are you doing THIS summer, Darlings? How about taking part in an alternative art auction and breathing life into one of your dead darlings? Good plan! Now, here is what’s what: This Art Fair* and Dead Darlings collective are joining forces to bring you an exciting event combining elements of performance and exhibition. We invite you to send us your outliers**! Now read carefully:

Dead Darlings #19 — And now THIS! will be an auction of dead darlings. These are artworks that are still important to the artist, yet must be put aside and excluded from the final selection because they fail to fall into orbit, they don’t tie in with the rest, they refuse to be incorporated… This doesn’t mean they have no merit of their own, they simply never fit-in, they are outliers!

Look through your archives, sift through all of that to find your THIS! Send us your killed darling, your beloved outlier, and let us place it in the spotlight, tell its story and help you find it a new home where it can finally belong. A dead darling should have no commercial price tag, allowing us to set very low starting prices, stimulating a conversation about value and keeping the auction the way we like it: inclusive and subversive.

All participating artists will be listed, but not in connection to the works. Adding to the excitement, the artist’s names will only be revealed after each sale, building up suspense and evening out the playing field. 50% of the final selling price goes to the maker, the rest helps us to cover costs of production. To participate in the auction, simply fill in this form and send us your outlier, explaining why it doesn’t fit in, and also why it’s special or important to you as a maker. (please read and follow the parameters of the form carefully)





Selected works will be exhibited and then auctioned off at PAKT Foundation at Zeeburgerpad 53 on July 13th 2024. (Make sure to come to the right location!)

*This Art Fair, founded in 2005, offers alternatives to the traditional business models in the art world by organizing an annual art fair where artists independently present and sell their work.

**outlier | ˈaʊtˌlʌɪə | a person or thing situated away or detached from the main body or system• a person or thing differing from all other members of a particular group or set •Geology: a younger rock formation isolated among older rocks • Statistics: a data point on a graph or in a set of results that is very much bigger or smaller than the next nearest data point.


The next edition of This Art Fair will take place in May 2025!

The fair where talented artists present their own work returns to the familiar Kromhouthal in Amsterdam-Noord.

Unfortunately there will be no This in 2024. The foundation and the team have made the difficult decision to skip a year. We look back on a number of adventurous years. In which we not only changed locations and period, had to deal with a pandemic, but also experienced changes in day-to-day management. In addition, we experimented with the one-time Springboard Art Fair in 2023. After all these experiences, the team is extra motivated to put on a wonderful edition of This Art Fair in 2025.

No matter what changes, supporting artists in their professional development remains the core of This. You will certainly hear from us this year: soon we will tell you about the continuation of This Works and there are also plans for an activity in the summer in which artists can participate.

Want to stay informed, vent about the postponement or sign up in advance for next year? Then send an email to

Kind regards,
Team This