Looking forward to This: an art fair & new projects in 2021

We are excited to share with you the plans for This in 2021. After a cancelled fair in 2020, we are looking forward to the upcoming edition of This Art Fair taking place 13 – 16 May 2021 in de Kromhouthal in Amsterdam Noord.

The upcoming edition of the fair will, as always, demonstrate the diversity of the visual arts. We showcase unseen and up-and-coming talents as well as established artists. At the fair you come across visual arts in a variety of media: from painting to performances and from video to photography.

For 2021, we decided to focus on the individual artist. Alltogether over 100 artists show and sell their works at the fair.

Do you want to be one of them? You can apply for This Art Fair until January 31st!

This aims to enhance cultural entrepreneurship and expertise and to contribute to the economic independence of artists. We do so through This Art Fair as well as through This Works, a program for participants and other interested visual artists, consisting of masterclasses, workshops, consultation hours and collection visits.

In addition to This Art Fair we organize several small scale initiatives to promote our participants. In 2020 we did so with amongst others a mobile art fair titled This Art Truck. We organized an outdoor exhibition about mobility and movement  called This Road Show. And this winter we are joining forces with De Balie and Tinkebell to organize an offline exhibition promoting This participants partaking in #artistsupportpledge.

Next year we will present This Mobile Art Gym, an exhibition that will move across the city of Amsterdam aiming to train the creative brain. Find out more & support this project here.