This Art Foundation was set up in 2005 with the aim to support visual artists in their profession, both artistically and organisationally. The foundation has done so by creating an annual, high-quality art event in Amsterdam’s Oude Kerk: Art in Redlight. In 2014, Art in Redlight celebrated its 10-year anniversary by moving to the Beurs van Berlage.
It was at this new location that the foundation further put itself on the map, with more visitors and more artists participating in the fair than ever before. In 2015, the foundation continued this process of professionalisation, with a new name for the event, This Art Fair, a new look, and new team members.
In the years to follow, This Art Fair continued its growth, attracting more visitors every year and increasing the quality of presentations. In 2020, This Art Fair decided to move to a new location in Amsterdam Noord, in a different season, to sustain the fair’s growth.
At the same time the foundation launched a new initiative, This Works, that offers masterclasses, workshops, collections visits and network events. This Works is a club for ambitious artists that want to expand their practice and invest in their cultural entrepreneurship. The foundation has organised other events fostering your talent and reaching new audiences with pop-up events and exhibitions.