BEL ALLARD (call Allard) is a physical inflated telephone number. By dialing this number you get Allard (the artist) on the phone. During the opening visitors call in together at the same time, and step into a group conversation with Allard. The ones who are calling are the center of the attention and return to themselves, with each other, and with a wink. The happening will be performed several moments. The rest of the days the installation is visible and Allard can be reached 24/7. When he is not able to pick up, you will receive a (self-help-service) menu.

/ Allard Medema is presented by MILK